Adam Lane

Sales Director, Channel Partners at Forcura

Adam Lane has a diverse work experience spanning various roles in the marketing, creative, and sports industries.

Adam most recently worked at Forcura as the National Sales Director, responsible for overseeing the sales efforts of the company. Prior to this, they served as the Vice President of Marketing and Director of Marketing at Forcura, leading the marketing strategies and initiatives. Adam also held the position of Creative Director, where they were involved in the creative development and execution of projects.

Before joining Forcura, Adam worked as a Freelance Producer at Van Wagner Sports & Entertainment, collaborating on various projects.

Adam also gained experience at the United States Tennis Association (USTA) as a Freelance Venue Director for the Grandstand Court.

Adam was involved in Major League Baseball as a Video/Entertainment Producer for the World Baseball Classic.

Adam served as the Senior Director of Creative & Productions at the Cincinnati Reds, where they oversaw the Creative and Production department, managed marketing plans and design projects, and implemented technologies to increase consumer engagement and revenue opportunities.

Adam also worked as the Director of Entertainment and Productions at the Cincinnati Reds.

Adam has teaching experience as an Adjunct Professor at the University of Central Florida.

Adam began their career at the Jacksonville Jaguars, first as a Graphic/Video Producer and then as a Senior Producer.

Overall, Adam Lane has demonstrated strong leadership, marketing, and creative skills throughout their career.

Adam Lane attended Indiana University Bloomington, where they pursued a degree in Sports Communications with a field of study in Telecommunications. The start and end year of their education at Indiana University Bloomington are unknown. Alongside their degree, Adam also obtained several additional certifications. Specifically, they earned a MEDDICC Certification from Ascender in November 2022, a Marketing Strategy Certificate from Cornell University in December 2021, a Search Engine Optimization certification from HubSpot in September 2020, and an Inside Sales certification from HubSpot in December 2019.

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Previous companies

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Timeline

  • Sales Director, Channel Partners

    April 1, 2023 - present

  • National Sales Director

    January, 2022

  • Vice President of Marketing

    January, 2020

  • Director of Marketing

    May, 2018

  • Creative Director

    November, 2017

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