Amy Farnstrom

Amy Farnstrom is an experienced leader in product strategy and management with a strong background in the financial services and automotive industries. Currently serving as Sr. Manager, Digital Product Strategy and Dealer Product Management at Ford Motor Company, Amy focuses on empowering dealers through an ecosystem of intelligent tools and unified customer information. Previous roles include Vice President at First Republic Bank, where Amy led enterprise strategy to enhance sales team growth and transformed a legacy CRM system. At NYSE | ICE, Amy held senior roles, including SVP of Product Strategy, where leadership was demonstrated in developing multi-million-dollar electronic trading platforms. Amy holds a Systems Thinking Certificate from MIT Sloan Executive Education and completed Executive Leadership Training at The Wharton School.