Bethany Cristof

Bethany Cristof serves as the US Head of Interactive Marketing at Ford Motor Company, a position held since February 2011, where responsibilities include driving demand through innovative 1:1 marketing across various digital platforms. Previously, Bethany managed Ownership Experience Marketing, enhancing customer satisfaction by promoting digital and physical services. Additional roles include Retail Go-To-Market Manager for Enterprise Connectivity, where Bethany led significant marketing initiatives and operational transformations, and Global Digital Self-Help Manager, focusing on improving customer experiences online. With a Bachelor of Arts in Communication Arts and Sciences from Michigan State University, Bethany's career includes senior positions at GTB, BBDO Detroit, and J. Walter Thompson, where impactful advertising campaigns were developed for notable automotive brands.