Simone Seiter is a product strategy and innovation leader currently serving as the Business & Experience Design Lead for Digital Products & Services at Ford Motor Company, where they focus on scalable growth through data and AI-enabled solutions for connected vehicles. With extensive experience across global corporates, scale-ups, and public institutions, including notable roles at Apple, Barclays, BBC, and IKEA, Simone has a proven track record in enabling digital business innovation and transformation. They have built and led high-performing multidisciplinary teams, emphasizing responsible and ethical innovation. Simone holds a Master of Arts in Digital Management from Hyper Island and has completed an entrepreneurship program at the University of Oxford.
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