Sedef Busra Sir

Sedef Busra Sir, MBA, currently serves as an E-commerce Experience Professional at Ford Otosan since October 2023. Prior to this role, Sedef held the position of Key Account & Region Manager at Touché Privé, where responsibilities included planning sales account strategies and maximizing revenue in European and Asian markets. Sedef's experience also includes roles at H&M as a Merchandise Specialist, where goal-setting and market strategy adaptation were key responsibilities, and as an International Store Merchandiser at LC Waikiki, focusing on sales planning and product assortment. Additional experience spans positions at Select Fashion, Trendyol Group, and internships at Brisa Bridgestone Sabanci and Aksa Akrilik Kimya Sanayii A.S. Sedef holds an MBA from Yıldız Teknik Üniversitesi and a Bachelor's degree in Chemical Engineering from Kocaeli University, complemented by an English General Course at Bayswater College.