Gayathri Sriram

Gayathri Sriram is a seasoned marketing professional with extensive experience in digital marketing and campaign management. Currently serving as the Senior Manager, Global CRM Campaign Strategist, and US Campaign Manager at Ford Pro since April 2024, Gayathri previously held various leadership roles at Ford Motor Company, including Senior Manager of Lincoln Marketing Communications. Contributions at Ford involved overseeing media and digital planning, multicultural marketing strategies, and optimizing the digital customer journey. Prior roles include significant positions across Vertigee, Halo Group, and Pure Visibility, where Gayathri focused on audience insights, digital engagement, and marketing technologies. Educational achievements include a Master's degree in Computer and Information Sciences from Eastern Michigan University and a Bachelor's degree in Electronics & Communication from Sir M. Visvesvaraya Institute of Technology.