Ericka du Toit

Ericka du Toit is an experienced professional in advertising technology and audience strategy, currently serving as the Director of Advertising Technology & Audience Strategy at FordDirect since June 2024. Prior to this role, Ericka held the position of Director of Addressable Strategy at Matterkind from August 2021 to June 2024 and was the Senior Director of Strategy & Operations at Xaxis between February 2017 and August 2021, where a custom digital programmatic team was developed to focus on media consolidation and performance-based marketing initiatives. Ericka's earlier career includes roles as Manager of Marketing Platforms at Team Detroit and Display Product Manager and Account Manager at VivaKi. Academic credentials include Bachelor's degrees in Art & Design, K-12 Teaching, and Dance from Grand Valley State University, where Ericka was actively involved in dance instruction and art competitions.