Gregory Kent

Director, Advanced Analytics at FordDirect

Gregory Kent has a diverse work experience spanning over two decades. Gregory is currently serving as the Director of Advanced Analytics at FordDirect since June 2021. Prior to this, Gregory held the position of Director of Planning & Operational Analysis at Economical Insurance from November 2020 to May 2021.

Gregory also worked at Publicis Sapient, where they held multiple roles. Gregory was a Senior Director of Data Science and Analytics from October 2018 to October 2020. Before that, they served as a Director of Data Science & Analytics from June 2017 to September 2018. Gregory also held the position of Senior Manager of Marketing Strategy and Analytics from January 2015 to May 2017 and Manager of Strategy and Analytics from November 2011 to December 2014.

Earlier in their career, Gregory worked at Workopolis as a Manager of Insights and Corporate Development from February 2008 to November 2011. Prior to that, they held the position of Senior Business Analyst from January 2007 to February 2008.

Gregory started their career at QUADRANT COSMETICS as a Business Analyst & Sales Strategist from January 2004 to January 2007. Gregory also worked at Nike Canada as a Research & Marketing Coordinator from December 2000 to January 2004.

Gregory Kent completed their education from 1996 to 2000 at the University of Guelph, where they received a Bachelor of Commerce degree with a specialization in Marketing Management. In addition to their formal education, they also obtained certifications in Social Media Marketing Foundations from LinkedIn, and has completed courses in Google Analytics, Optimizely, and Python from various institutions.

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