FordDirect
Melissa (Mel) Shaw is a seasoned professional with extensive experience in system and business analysis, digital marketing, and content management. Currently serving as a Sr. System/Business Analyst at FordDirect since February 2019, Melissa previously held the position of Business Analyst - Retail Incentives and Offers at General Motors, where process documentation was a key focus. A versatile contributor, Melissa worked as a Digital Marketing Consultant at Owens Corning, overseeing quality assurance for development projects, and has also engaged in various creative roles, including cohosting a podcast and freelance graphic design. Educational background includes a B.A. in English Literature from Oakland University and an AA in Fine Arts from Rochester Christian University.
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FordDirect
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FordDirect provides a comprehensive Web presence and offers digital marketing services that help Ford and Lincoln franchised dealers sell more vehicles.