FordDirect provides a comprehensive Web presence and offers digital marketing services that help Ford and Lincoln franchised dealers sell more vehicles. 

Automotive

FordDirect

FordDirect's headquarters in Dearborn, MI, United States

This department manages technology resources, IT operations, and security protocols to support organizational effectiveness.

Information Technology

This department focuses on analyzing and optimizing digital marketing strategies to enhance performance and drive results.

Digital Performance

The Digital Performance Management team at FordDirect focuses on optimizing the online performance of Ford and Lincoln dealerships. By analyzing digital marketing strategies, tracking key metrics, and providing actionable insights, the team empowers dealers to enhance their web presence, drive sales, and improve customer engagement in the competitive automotive market.

Digital Performance Management

This department oversees the strategy, development, and lifecycle of products to ensure they meet market needs and business objectives.

Product Management

This department focuses on analyzing business needs and technical requirements to improve processes and solutions.

Business Analysis

This department oversees the strategic direction and administration of technology-related initiatives within the organization.

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Other teams

Digital Performance

Digital Performance Management

Product Management

Business Analysis

Technology Management