Forest Interactive
Houda Lahrichi is an experienced marketing professional with a strong background in various sectors. Currently serving as Regional Marketing Manager MA at Forest Interactive since March 2020, Lahrichi leads marketing and business development efforts for a tech-driven company focused on enhancing mobile experiences through innovative products. Prior to this role, Lahrichi worked as a Marketing Officer at the British Council from December 2016 to March 2020, promoting cultural and educational opportunities in over 100 countries. Earlier experiences include positions as a Marketing & Sales Executive at Dale Carnegie Training and as a Marketing & Communication Officer at SushiClub, contributing to business expansion through tailored marketing strategies. Lahrichi holds a Master’s degree in Marketing and Commercial Actions Management from ENCG, completed in 2014.
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Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators, content providers, and game publishers with their subscribers. With over 17 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 9 regional offices. Delivering content subscription services, digital voucher and e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30 countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over 1 billion subscribers worldwide.