Forethought
Sean Scales has worked at various companies throughout their career. Sean started at World Vision Australia in 2012, where they held the position of Team Leader until 2014. Sean then moved on to The Social Research Centre, where they continued as a Team Leader from 2014 to 2016. In 2016, they joined JWS Research as a Research Executive, a position they held until 2019. Since 2019, Sean has been working at Forethought, starting as a Consultant and progressing to the roles of Associate Director, Director, and currently, Associate Vice President for North America.
Sean Scales completed a Bachelor of Commerce, with a focus on Economics and Marketing, at the University of Melbourne from 2012 to 2016. Sean also obtained a Diploma of Languages from the same university, specializing in Spanish Language and Literature.
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Forethought
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.