Forethought
Susan Snowball has a diverse work experience in the healthcare and pharmaceutical industry. Susan is currently serving as the Director of Healthcare and Wellness at Forethought since March 2022. Prior to this, they worked as a Business Unit Director at Seqirus from July 2020 to December 2021. From February 2012 to December 2019, they held the position of Marketing Manager at ViiV Healthcare. Susan also worked at GSK, where they had various roles including Senior Manager of Strategy and Commercial Development from November 1999 to February 2012. Additionally, they held positions at GSK as a New Product Planning and Marketing Excellence Manager, Associate Director of Retail Pharmacy, Marketing Manager, Business Development Manager, and New Product Planning Manager. Susan's early career includes a range of commercial, sales, marketing, and medical roles at AstraZeneca from 1990 to 1999.
Susan Snowball has pursued their education at Monash University. Susan completed a Graduate Diploma in Education, a Graduate Diploma in Marketing, and a Bachelor of Science Degree.
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Forethought
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.