Forethought
Tegan Linford has accumulated a diverse range of work experiences. Starting in 2017, they worked as a Student Research Assistant at the Centre for Investigative Interviewing. In 2020, they transitioned to a role as a Substance Abuse Counselor at CSEDNY, where they conducted assessments, facilitated group therapy sessions, and supported clinic operations. In 2014, Tegan joined Forethought as a Research Operations Lead, responsible for transforming data insights into communications, creating data visualization templates, and managing project quality and timelines. Most recently, in 2022, Tegan became a Research Assistant at UCL School of Management.
Tegan Linford holds a Master of Arts in Forensic Psychology from John Jay College (CUNY), which was obtained from 2018 to 2021. Tegan also obtained a Graduate Diploma in Psychology from Deakin University in 2017 and a Bachelor of Science in Psychology from Swinburne University of Technology from 2013 to 2016. Additionally, they are a Graduate Member of The British Psychological Society, which was obtained in January 2022.
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Forethought
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.