Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. 

Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. 

To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice.  This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards.

Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision.  Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs.  


We specialise in:
•	Brand
•	Advertising 
•	Communications
•	Customer experience


We provide insights, diagnostics and measurement for:
•	Strategy
•	Execution
•	Performance tracking


Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy:
•	Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution.
•	Prophecy ADvance = advertising testing with cost effective, rapid turnaround.

•	Prophecy Experiences = modelling and diagnostics for customer experience.
•	Prophecy Protect = modelling and diagnostics on drivers of defection.

•	Prophecy Tribes = machine-learning enhanced accuracy in segmentation.



Advertising

Analytics

Marketing

Forethought

Ken Roberts

Andrew Morton

Sheona Bello

Susan Snowball

Isobell Roberts

Carissa Cater

Timothy O'Brien

Stewart Warren

The Research and Analysis team at Forethought is dedicated to leveraging advanced analytics and quantitative methods to uncover deep consumer insights that drive strategic marketing decisions. By employing a blend of statistical modeling and qualitative research, the team supports clients in understanding the emotional and rational drivers behind customer behavior. They provide critical diagnostics and frameworks that empower marketers to enhance brand effectiveness, optimize communications, and improve customer experiences, ultimately contributing to significant business outcomes for clients.

Research and Analysis

Leadership Team

Finance and Operations

Research and Analysis

About

Team members

Other teams at Forethought

Leadership Team

Finance and Operations