Adam Dawkins

Senior Retail Risk Manager at Forever New Clothing

Adam Dawkins is an experienced retail risk management professional with a robust background in loss prevention. Currently serving as the Senior Retail Risk Manager at Forever New Clothing since February 2019, Adam previously held the role of Manager of Loss Prevention at TJX Australia from February 2017 to February 2019, where responsibilities included developing and coordinating loss prevention strategies. Adam also worked at Forever New Clothing as the State Loss Prevention Manager for NSW, New Zealand, and Canada from January 2013 to February 2017, and earlier in their career, Adam held various positions at MYER, including Regional Covert Loss Prevention Manager, Investigator, and Officer from November 2003 to July 2012. Adam is an alumnus of All Saint College Bathurst.

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New South Wales, Australia

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Forever New Clothing

Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.