Forever New Clothing
Karen Entwistle is an experienced professional in the fashion and accessories industry, serving as the Global Handbag and Jewellery Buying Manager at Forever New Clothing since January 2022, where responsibilities include leading the buying processes to enhance sales and profit growth. As the Founder of Arrived Baby Bags, Karen designs stylish baby bags for modern parents. Previously held positions include Founder & Director at Arrived Consulting, Accessories Consultant at One Mile, and Head of Buying & Design Manager at colette by colette hayman, where collaborative strategy development and seasonal trend forecasting were key roles. With a solid educational background in Design Studies from Salford University, Karen has also contributed to various companies, including Kojac and Monsoon/Accessorize, showcasing a comprehensive expertise in product development, buying, and trend forecasting.
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Forever New Clothing
Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.