James Shaw

James Shaw is an experienced executive currently serving as the Group Chief Commercial Officer at Forge Holiday Group since September 2025, where responsibilities include driving commercial strategy, revenue maximization, and market coverage expansion. Previous roles include Managing Director at Sykes Holiday Cottages and Chief Marketing Officer, contributing to the agency's growth as one of the largest holiday letting agencies globally. Earlier career achievements include leadership positions in digital marketing and CRM at Betfred and Sportech PLC, along with foundational roles in customer services and business analysis. James Shaw holds a Cranfield Advanced Development Programme in Business Management and Leadership and a BSc (Hons) in Business Information Systems from Liverpool John Moores University.