A global leader in the travel industry, FORMIA offers tailor-made, premium guest and in-flight amenities including bags, skincare, loungewear and children’s products.

Our distinctive approach is founded on creating value, through strong brand partnerships, considered design and boundary-pushing innovation.

By designing responsible and meaningful concepts that delight during transitional moments, we ensure travellers receive a selection of thoughtfully curated products that will inspire time and again.

Aviation & Aerospace

Travel & Leisure

FORMIA

FORMIA's headquarters in Hong Kong, Hong Kong

Roland Grohmann

Niklas Sandor

Ben Read

René Lux

The Marketing and Brand Management team at FORMIA is dedicated to crafting and promoting a compelling brand identity that resonates with premium travelers. This team collaborates across departments to develop and execute strategic marketing initiatives, foster strong partnerships, and ensure that all products reflect the company's commitment to quality and innovation. By leveraging market insights and creative design, they enhance brand presence and drive customer engagement, ultimately ensuring that FORMIA’s unique offerings consistently delight and inspire travelers.

Marketing and Brand Management

The Leadership Team at FORMIA is responsible for setting the strategic direction and operational framework of the company. This group, comprised of the CEO & Managing Partner, Chief Operating Officer, and Chief Commercial Officer, drives innovation, cultivates key partnerships, and ensures the effective execution of the company's vision to deliver exceptional travel amenities. Through collaborative decision-making, they enhance FORMIA's market presence and commitment to responsible design and customer satisfaction.

FORMIA

Org chart

Teams

Marketing and Brand Management

Leadership Team

Offices

FORMIA

Org chart

Teams

Marketing and Brand Management

Leadership Team

Offices

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