Joel Onyshuk

Joel Onyshuk currently serves as Vice President of Sales at Formic, specializing in RaaS (Robots as a Service) since October 2024, and holds a role as SaaS and SMB Advisor for Impact Tomorrow Today, alongside fractional leadership and keynote speaking engagements. Previously, Joel excelled as Senior Vice President at Atana Inc in HRTech SaaS, where strategic sales enhancements led to a 100% increase in average ASP and value per opportunity in six months. Joel's experience includes significant roles at Unisyn, Inc. as Co-Founder and VP of Sales in HospitalityTech SaaS, and global sales leadership at QAD Redzone, where contributions drove growth from $7M to $100M ARR, culminating in a unicorn acquisition. Early career positions spanned automotive, retail, and sales roles, underpinned by degrees in Psychology and Leadership from respected institutions.