Vaishnavi Natarajan is an experienced professional in product design and user experience, currently serving as AVP - Product Design at Formidium since July 2021, with previous roles as Senior Manager UI/UX and UI/UX Lead. Prior to Formidium, Natarajan contributed to Inwit Solutions Inc. as a UX/UI User Experience designer, participating in the development of a low waste takeout app aimed at promoting climate action and supporting local restaurants. Natarajan's career also includes experience as a Software Engineer at CGI from July 2016 to August 2019. Educational qualifications include a UX Design certification from York University in 2020 and a Bachelor of Engineering in Information Technology from Anna University, completed in 2016.