Avijit Ghosal

Avijit Ghosal is a seasoned digital marketing professional with extensive experience in lead generation, campaign management, and analytics. Currently serving as Marcom Manager at Formula Group since November 2016, Avijit leads a team focused on executing comprehensive marketing strategies across platforms such as Google AdWords, Facebook, Instagram, and LinkedIn. Previous roles include Analytics Manager at iVentures Capital and iVentures Academy of Business & Finance, where responsibilities encompassed Google AdWords management, A/B testing, and conversion rate optimization. Earlier experience includes positions as Sr. SEO at The Calculus and SEO Executive at Karvy Financial Services Limited. Avijit holds an MBA in Management of Information Systems from SikKim Manipal University, along with a Bachelor's degree in English Language and Literature from Vidyasagar University and a BCA from the University of Calcutta.