Alicia Choo

Alicia Choo is a seasoned consultant and program manager currently leading Forrester's APAC Advisory Portfolio while managing a team of Program Managers. With extensive experience in account management and partnership support at Mr & Mrs Smith, Alicia oversaw a portfolio of over 300 luxury hotels, driving revenue growth and enhancing partner relationships. Prior to this, Alicia served as the Regional Marketing Executive at Artyzen Hospitality Group, where strategic marketing and branding initiatives were developed for hotel openings across the Asia Pacific region. Alicia holds a Bachelor of Business with Honours in Marketing from Nanyang Technological University Singapore, an MBA from Quantic School of Business and Technology, and continues education at Sogang University.