Andrew Farries

Andrew Farries, CCXP has extensive experience in customer experience and strategy roles. Andrew is currently the Head of Commercial & Customer Experience - APAC at Forsta, where they drive revenue growth and establishes the company as a leading customer experience management provider in the APAC region.

Prior to Forsta, Andrew served as the Chief Experience & Strategy Officer - APAC at Forsta, and previously as the Senior CX Director, Expert Consulting APAC. Andrew also worked as the Director, CX Consulting APAC at Confirmit.

Before joining Confirmit, Andrew was the Head of Customer Strategy at Yell Creative and National Australia Bank. At National Australia Bank, they held various positions, including Head of Customer Strategy, Head of Customer Strategy (Wealth), and Customer Strategy Manager.

Andrew began their career at MLC Australia, where they worked as a Senior Marketing Manager, focusing on brand, insight, and customer intelligence.

Throughout their career, Andrew has demonstrated expertise in crafting and executing innovative strategies to optimize business growth and deliver exceptional customer experiences. Andrew specializes in creating synergies between commercial functions and customer-centric initiatives to achieve tangible business results.

Andrew Farries, CCXP obtained a BA (Hons) Degree 2:1 in Government and Public Policy from Northumbria University. No specific start or end year for this education is provided.