Sarah May Kao

Sarah May Wellock is a seasoned professional in community engagement and communications within the gaming industry, currently serving as the Social and Community Lead at King since June 2022. In this role, Sarah focuses on leading content strategy and community feedback for the development of new games, including Rebel Riders. Prior to this position, Sarah held various roles at SEGA Europe from 2017 to 2022, including Senior European Comms Manager, where responsibilities included leading PR campaigns for AAA titles and creating press kits. Previous experience includes significant positions at Bethesda Softworks, Sony Computer Entertainment Europe, Rocksteady Studios, Sega, and Affiliate Window, showcasing a strong background in community management, marketing, and communications. Sarah's academic background includes a BA in English Literature and History from Keele University.