Paulo Henrique Alves

Paulo Henrique Alves has extensive experience in digital strategy, fundraising, and communication. Paulo Henrique is currently the Director of Digital Strategy at Fòs Feminista, where they lead a team in developing marketing and platform strategies for digital fundraising and engagement. Prior to this, Paulo worked at UNICEF Brasil, where they held multiple roles including Head of Digital Fundraising, Digital Communication Officer, and Social Media Consultant. In these positions, they developed and implemented strategies to acquire and retain donors, as well as raise awareness about children's and women's rights. Before joining UNICEF, Paulo served as a Social Media Monitoring Coordinator and Social Media Strategist at Isobar, where they worked with clients such as the Presidency of Brazil, Banco do Brasil, and Embratur. Paulo Henrique also briefly worked as a Social Media Strategist at Grupo Informe Comunicação. Paulo began their career as an intern at RAPP.

Paulo Henrique Alves completed their Master of Business Administration (MBA) in Technology for Business: Data Science, Artificial Intelligence, and Big Data at Pontifícia Universidade Católica do Rio Grande do Sul from 2019 to 2020. Prior to that, they obtained a Bachelor's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing from 2004 to 2007. Additionally, Paulo has obtained certifications in Social Network Analysis and Social Media Monitoring from IBPAD, as well as certifications in Digital Foundations and Skinner Bootcamp from ISDI and Cappra Data Science, respectively.