Alyson Robinson

Director / Head Of Commercial Merchandising NAM & EMEA - Owned Brands at Fossil Group

Alyson Robinson has extensive experience in the retail and merchandising industry, holding various leadership roles at Fossil Group, Inc. since October 2005, including Director and Head of Commercial Merchandising for North America and EMEA, as well as Regional Brand Manager for owned and Armani brands. Responsibilities included driving sales, developing financial plans, and curating product assortments, alongside fostering relationships with buying, planning, and merchandising teams. Prior experience includes the role of Associate Account Executive at TPN and Account Coordinator at Macy's, where sales-driving activities and customer loyalty initiatives were key. Alyson began a career in the legal field as a Legal Assistant at the Law Offices of John M. Gullixson. A graduate of Biola University, Alyson holds a Bachelor of Arts in Humanities.

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