Ashraf Syed

Ashraf Syed is an accomplished marketing professional with extensive experience in growth marketing and performance marketing. Currently serving as an Assistant Manager in Growth Marketing at Fossil Group, Inc., since December 2022, Ashraf has successfully spearheaded acquisition and retention strategies across major advertising platforms, achieving a remarkable 64% increase in Ownsite revenue. Previous roles include Senior Performance Marketer, where media plans and campaigns consistently exceeded performance targets, and a Performance Marketing Executive at Wrogn, where a reduction in acquisition costs and an increase in ROAS were achieved. Ashraf also founded two e-commerce ventures: thefreshkart.com and sofasnug.com, focusing on B2B and furniture markets respectively. Academic credentials include a Post Graduation Program in Strategic Digital Marketing and an MBA in Marketing from Bharathiar University, complemented by a Bachelor's degree in Computer Science.