Yoyo Lau

Yoyo Lau is an experienced marketing professional with a strong background in integrated marketing and digital strategy. Currently serving as Assistant Manager - Integrated Marketing at Fossil Group, Inc. since October 2021, Yoyo Lau supports various markets across Asia-Pacific and Travel Retail, previously holding the role of Regional Digital & Social Specialist. Responsibilities include managing brand social marketing activities for multiple premium global brands and developing localized social content strategies. Prior experience includes roles as a Business Analyst at YesStyle.com, Communication and Merchandising Intern at Alexander McQueen, and Summer Intern positions at The Estée Lauder Companies Inc. and the Hong Kong Government. Yoyo Lau holds a Master's degree in International Marketing from The University of Manchester and bachelor's degrees in Business Administration and Management from Cardiff University and TBS Education.