Pedro Rosa currently serves as the Director of Social & Content at Founders Entertainment, overseeing content strategy and execution for notable festivals including Governors Ball and Sound on Sound Music Festival since May 2022. Prior to this, Pedro held roles at SID LEE as Creative Social Lead for Netflix Canada, and as Content Creator at Anomaly, where responsibilities included social content strategy for various well-known brands. Experience also includes content creation for Universal Music Group, and management of social media for WayHome Music Festival at Republic Live Inc. Pedro's career began at #paid, where project management and social media guidance were key responsibilities.
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