Lauren Marcum

Lauren Marcum is a Brand Strategist at Four Roses Distillery since August 2018, specializing in the development of national omni-channel campaigns that enhance consumer engagement and drive sales across various platforms. Previous experience includes serving as Field Marketing Coordinator at Fazoli's Restaurant Management, where responsibilities included acting as a marketing liaison for franchisees and managing media plans. Lauren's early career features roles as a Sales Associate at Macy's and various leadership positions at Sonic Drive-In, including Shift Leader and Assistant Manager, where customer service excellence and operational management were key focuses. Additionally, Lauren interned as a Media Buyer/Account Planning Intern at Cornett Integrated Marketing, handling media plans and client performance reports. Lauren holds a Bachelor of Business Administration in Marketing from the University of Kentucky.