Samah Labroudi

Samah Labroudi is an accomplished digital marketing professional with extensive experience in the hospitality industry. Currently serving as Director of Digital Performance & Adoption for Four Seasons Hotels and Resorts since February 2025, Samah previously held the position of Head of Regional Performance Marketing for Mandarin Oriental Hotel Group from June 2022 to December 2024, where responsibilities included optimizing consumer acquisition strategies and managing performance marketing finances. With a robust background at Marriott International and Hyatt Hotels, Samah has successfully developed and executed digital marketing strategies, focusing on increasing revenue and enhancing brand presence across various online channels. Samah holds a Master of Business Administration degree from the National School of Business and Management.