Gerardo Frausto

Digital Ads Specialist at Fourandhalf

Gerardo Frausto has worked in a variety of roles in the entertainment industry since 2011. Gerardo began their career as a Junior Brand Manager at Tecnológico de Monterrey in 2011, followed by a role as Wardrobe for Cirque du Soleil in 2013. In 2014, they worked for The BPM Festival as Logistics and Operations, and for FICG Festival Internacional de Cine en Guadalajara as Public Relations/Schedule Management. From 2015 to 2018, Gerardo worked for Festival Arena as Logistics Specialist and Operations, North American Standards Property Management & Rentals as Marketing, and Food O'Clock as Logistics, Marketing and Operations. Most recently, they have been a Digital Ads Specialist for Fourandhalf, Inc. since 2021, responsible for Google Ads Search implementation, management, and analysis of client campaigns, budget optimization management, writing reports based on campaign performance, and design and creation of Landing Pages.

Gerardo Frausto obtained their Bachelor of Science in Communication Degree from Tecnológico de Monterrey between 2006 and 2010. In 2012, they completed a Taller de Animación y Videocomposición at Universidad del Valle de Atemajac. Gerardo also obtained certifications from Google Digital Academy (Skillshop), Google Actívate, Mimo, and Escuela francesa de Descodificación biológica de Christian Flèche between 2014 and 2021, including Google Display Ads Advertising Certification, Fundamentals of Digital Marketing, Web Development, Module I, Module II, and Google Ads Search Advertising Certification.

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