Luke Bian

Luke Bian is a Digital Marketing Specialist currently employed at PCOnline since February 2023, where responsibilities include managing and optimizing over 500 laptop advertising campaigns that generated more than $25 million in revenue. Previously, Bian gained valuable experience as an O2O operational data analyst intern at Nike, where a SQL pipeline was developed to enhance inventory accuracy, and a regression model was built to improve order acceptance rates. Additionally, Bian contributed to Nike Basketball's PR efforts at Weber Shandwick and provided supply chain consulting at INVERTO, delivering significant cost savings through data analysis and modeling. Early experience includes an SFE marketing internship at Roche focused on sales performance data analysis. Bian holds a Master of Engineering in Engineering Management from Duke University and a Bachelor's degree in Materials Science and Engineering from Donghua University.