Rafael Rodríguez

Head of Marketing / Inbound Marketing Specialist at Fr8App

Rafael Rodríguez has a diverse work experience in various marketing and digital roles. Rafael started their career in 2012 as an SEO Content Writer and later became the Digital Video Manager at Grupo enfemenino España. In this role, they led a team in creating audiovisual content for enfemenino's website and YouTube channel. In 2017, Rafael worked as a Creative Producer and Campaign Manager at DIVIMOVE, where they managed content campaigns with influencers and oversaw the creative process. Rafael also worked as a Marketing Communications Specialist at FreshCommerce, where they were responsible for the communication strategy of an e-commerce company. Rafael further gained experience as a Digital Content Trainer for the Cabildo de Tenerife, delivering courses on digital video, social media, and content creation. Rafael then joined Spring Hotels Group as a Digital Customer Experience Specialist, leading the digital customer experience project. Rafael also worked as a Marketing Management Specialist at Iboga Summer Festival and currently holds the position of Head of Marketing and Inbound Marketing Specialist at Fr8App. In this role, they design and implements inbound marketing strategies, manages Salesforce Marketing Cloud, and creates ad campaigns on various platforms and digital media.

Rafael Rodríguez has a diverse education history. Rafael started by obtaining a Bachelor's degree in Audiovisual Communication from the Universidad Rey Juan Carlos, where they studied Cinematography and Film and Video Production from 2007 to 2012.

In 2018, Rafael pursued further education by enrolling in a Postgraduate Program in Digital Customer Experience at IEBS. Rafael completed the program in 2019, acquiring knowledge in the field of CX (Customer Experience).

Continuing their education, Rafael then enrolled in IEBS once again in 2019. This time, they pursued a Talent MBA degree with a focus on Marketing/General Marketing Management. Rafael is currently enrolled in this program, with no specified end year.

In addition to their formal education, Rafael has also obtained several certifications. In 2017, they became a YouTube Certified Content Strategy Brand Partner. Furthermore, they achieved another certification in Audience Growth from YouTube in the same year. More recently, in 2022, Rafael obtained a certification in Fundamentals of Marketing from LinkedIn Marketing Solutions.

Based on the information provided, it can be inferred that Rafael is committed to continuous learning and has a particular interest in marketing, customer experience, and digital content creation.

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Timeline

  • Head of Marketing / Inbound Marketing Specialist

    December, 2021 - present

  • Marketing & Content Specialist

    August, 2020