Amik Adhikary

Amik Adhikary is an experienced professional in analytics and client management, currently serving as an Engagement Manager at Fractal since August 2019. Previously, Amik held the position of Associate Manager at Absolutdata Analytics and Manager of RMS Client Services at Nielsen. With expertise in Market Mix Modelling, ROI Analysis, Social Media Analytics, and Campaign Management, Amik has successfully managed key accounts, developed strategic solutions, and generated actionable insights across various sectors. Amik's career also includes roles at Nielsen as a Modelling Consultant and at Ranbaxy as a Professional Sales Representative. Amik holds an MBA in Marketing from the Graduate School of Business & Administration and a Bachelor of Science in Statistics from the University of Calcutta.