FRAMA
Rhya Johnston-Wallace is an accomplished marketing and digital commerce leader with extensive experience in developing and executing comprehensive marketing strategies across various channels. Currently serving as the Head of Marketing & Digital at FRAMA, Rhya is responsible for overseeing company-wide marketing initiatives and leading a cross-functional team. Rhya's previous roles include Head of Digital and Digital Commerce Manager at FRAMA, as well as Marketing and E-Commerce Manager at Hills Dry Goods, where significant achievements included the introduction of successful email marketing programs and the launch of e-commerce platforms. Rhya also has a solid background in marketing management from Leah Alexandra Jewelry and holds a Bachelor of Business Administration in Marketing Management from Kwantlen Polytechnic University, complemented by a Marketing Diploma from the same institution. Rhya's education also includes training at Hyper Island and the University of Applied Sciences and Arts Northwestern Switzerland.
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FRAMA
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Based in Copenhagen’s Nyboder neighborhood, FRAMA is a multi-disciplinary design brand that creates lifestyle objects that inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, FRAMA’s work connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic. Since the launch of its first collection in 2011, FRAMA has embraced an organic and collaborative approach to design, a practice that is equally inspired by the old and the new, and by digital technologies and analog traditions. Its naturalistic, hands-on approach to design and production has allowed the brand to create a unified aesthetic across a growing range of product collections, including furniture, scents and skincare, lighting, home objects, fabrics, books, interior architecture, and meaningful design solutions and kitchens.