Frameworks MKTG
Rajee H. Singhania is a seasoned marketing and content professional with extensive experience in digital marketing, copywriting, and strategic account management. Currently serving as a Freelance Strategic Account Manager at Frameworks MKTG since September 2021, Rajee specializes in website content creation, SEO optimization, and social media analytics for B2B SaaS, IoT, renewable energy, and direct-to-consumer clients. Previous roles include Freelance Journalist for News Break, Contract Copywriter at Unbricked Communications, and Marketing Manager at both CLASSIC FLOORINGS AND INTERIORS PRIVATE LIMITED and Delex Cargo India Private Limited. Rajee has a strong academic background with an M.M.S in Marketing from N. L. Dalmia Institute of Management Studies and Research and a BMS from Sydenham College of Commerce and Economics.
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Frameworks MKTG
This agency was created to be a professional haven for good marketers, while also creating a niche pathway for brands to work with good marketers. We are a marketer's dream department, with a business model that helps organizations achieve long term, sustainable growth. We help mature brands transition from surviving to thriving by leading strategic objectives across disciplines using an integrated implementation framework. For the talent that works here, we have a supportive community that supports the unique work-life balance demands of traveling full-time, raising families, or managing multiple sources of income. For the brands that commit to working with us, we provide long-term strategic planning as well as tactical execution, without committing to hiring and managing resources for full-time staff. For marketers that have overwhelming production needs without internal resources and are tired of being burned by agencies that aren’t well-rounded or lack follow-through, we offer reliable access to experts that fulfill digital, traditional, product, and event marketing needs. ‘Frameworks’ comes from the implementation framework we use to coordinate human-centered strategic processes with available resources to define work product, metrics, and vision road mapping. ‘MKTG’ is a nod to the academic influences in the implementation framework as well as recognizing the bridge required between academic marketing vs industry marketing for effective and sustainable business success.