FRANdata
Meme Moy has a diverse work experience, starting in 1996 as a Junior Account Executive at JWT. Following that, they worked as a Copywriter at Global Sources, where they were responsible for copywriting and editing. In 1998, they joined Motorola Inc. as a Marketing Analyst, managing global marketing projects, cause-related marketing efforts, and employee communications. Meme was promoted to a Competitive Marketing Specialist role in 2002, where they focused on research and analysis of Motorola's business and government competitive marketing landscape. In 2005, Meme worked as a Brand Manager-Samsung at CDW, handling business development and product management for the Samsung brand. From 2006 to 2012, they were self-employed as a freelance consultant, specializing in marketing strategy/brand development and competitive research/analysis. In 2012, they joined Capital One (via Techead) as a Brand Manager-Small Business (Contractor). Currently, Meme serves as the Director of Marketing at FRANdata, managing a team responsible for overall branding, marketing, tradeshow, and events.
Meme Moy completed an MBA in MIS, Organizational Development, and Marketing from the University of Illinois Chicago from 1997 to 1999. Prior to this, Meme obtained a Bachelor of Science degree in Marketing from De La Salle University between 1991 and 1994.
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FRANdata
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For more than 30 years, FRANdata has been an industry leader in the strategic analysis, forecasting, and measuring of franchise performance and operations. Leveraging the largest database of franchise information and insight in the industry, FRANdata helps any business that touches franchising by providing the objective information and analytical expertise they need to make smarter and better marketing, sales, and strategic outcomes in the franchising space. Markets we serve: FRANCHISORS: FRANdata has helped franchisors of all sizes and experience improve their operations, development, and strategic plans. Whether improving your recruitment, understanding franchisees buying behavior, or gathering best in class practices, we work with every client to tailor a solution that is right for their goals. SUPPLIERS: We help companies outside of franchising measure, understand, and target the franchise market. There is immense opportunity to be found in winning the franchise market but only for those who invest the time to understand the nuances of the franchise environment. LENDERS: We make franchise lending better for some of the largest franchise lenders in the industry. Whether it's mitigating risks or growing a portfolio, we have created solutions that support the comprehensive and expedient flow of franchise financing. PRIVATE EQUITY: We help our PE clients - proactively screen acquisition targets for brands or multi-unit owners that meet the specific criteria outlined in their M&A strategy. We also help develop detailed profiles of acquisition targets including valuation estimates. FRANdata is headquartered in Arlington, Va., and is often cited as franchise experts in such leading media as The New York Times, The Wall Street Journal, Forbes Magazine, and The Washington Post. FRANdata is also the proud research partner of the International Franchise Association (IFA).