For more than 30 years, FRANdata has been an industry leader in the strategic analysis, forecasting, and measuring of franchise performance and operations.  

Leveraging the largest database of franchise information and insight in the industry, FRANdata helps any business that touches franchising by providing the objective information and analytical expertise they need to make smarter and better marketing, sales, and strategic outcomes in the franchising space.

Markets we serve:
FRANCHISORS: FRANdata has helped franchisors of all sizes and experience improve their operations, development, and strategic plans. Whether improving your recruitment, understanding franchisees buying behavior, or gathering best in class practices, we work with every client to tailor a solution that is right for their goals.  

SUPPLIERS: We help companies outside of franchising measure, understand, and target the franchise market. There is immense opportunity to be found in winning the franchise market but only for those who invest the time to understand the nuances of the franchise environment. 

LENDERS: We make franchise lending better for some of the largest franchise lenders in the industry. Whether it's mitigating risks or growing a portfolio, we have created solutions that support the comprehensive and expedient flow of franchise financing.   

PRIVATE EQUITY: We help our PE clients - proactively screen acquisition targets for brands or multi-unit owners that meet the specific criteria outlined in their M&A strategy. We also help develop detailed profiles of acquisition targets including valuation estimates.

FRANdata is headquartered in Arlington, Va., and is often cited as franchise experts in such leading media as The New York Times, The Wall Street Journal, Forbes Magazine, and The Washington Post. FRANdata is also the proud research partner of the International Franchise Association (IFA). 



Business Development

Consulting

Research

FRANdata

Darrell Johnson

Dallas Kerley

Paul Wilbur

Paul Santomauro

Meme Moy

Edith Wiseman

Christina Niu

The Research Team at FRANdata plays a crucial role in the company by leveraging the extensive franchise database to provide insightful, data-driven analyses. Their responsibilities include conducting in-depth market research, evaluating franchise performance metrics, developing strategic forecasts, and delivering tailored analytical reports for franchisors, suppliers, lenders, and private equity clients. Through their work, the team helps clients make informed decisions, mitigate risks, and identify growth opportunities within the franchise sector.

Research Team

Leadership Team

Research Team

About

Team members

Other teams at FRANdata

Leadership Team