Daniel Hörnqvist

Frank Dandy AB develops and manages the fashion underwear brand Frank Dandy, currently expanding in the Scandinavian and European market. Frank Dandy’s product range include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Today Frank Dandy hold the position as one of Scandinavia’s top underwear brands.