Frank Dandy
Tuss Odin Ekman is currently the CMO at Frank Dandy. Prior to this role, Tuss worked as the CMO at LOHILO Foods AB and as the Head of Brand & Marketing at Nelly.com & NLY MAN. With a background in brand management and business development at companies like Procter & Gamble and Rheologica, Tuss has a strong track record in marketing and managing various portfolios. Tuss has also gained experience in project coordination at Edelman and interned at ACNE Advertising and Bangstad & Co. Tuss holds a Master of Science (MSc) in General Management from the Stockholm School of Economics and a Bachelor of Arts (BA) in Marketing & Advertising from the University of the Arts London.
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Frank Dandy
Frank Dandy AB develops and manages the fashion underwear brand Frank Dandy, currently expanding in the Scandinavian and European market. Frank Dandy’s product range include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Today Frank Dandy hold the position as one of Scandinavia’s top underwear brands.