John van der Linden is an accomplished executive innovation advisor and organizational development consultant currently affiliated with Becoming-Aware since January 2018. With over 30 years of experience at Procter & Gamble, John has held various leadership roles in research and development, specializing in open innovation and market strategy across Asia and Europe. In addition to consulting, John serves as a trainer and coach with FranklinCovey Benelux, and is a senior fellow at The Conference Board. Academic contributions include course ownership at Karel de Grote-Hogeschool and a role as thesis director at Solvay Brussels School of Economics and Management. John also co-founded EI4I and is a founding member of the NXT Investment Club, focused on scaling innovative ventures. John holds a Master's degree in Polymer Chemistry from the University of Groningen and a Bachelor's degree in Analytical Chemistry from Hogeschool Drenthe.
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