Amy-Mai Kendall-Martin is an Optimization Specialist at Frasers Group since October 2024, bringing extensive experience from their previous role as Senior E-Commerce Merchandiser for Upholstery and Heal’s Furniture at Heal's, where responsibilities included managing website content, curating trading reports, and analyzing data for effective merchandising. Amy-Mai's career includes various roles in customer service, having advanced from Customer Service Advisor to Customer Service Systems and Returns Coordinator at Heal's, as well as gaining experience as a Customer Service Assistant at The Sofa & Chair Company. Prior roles include a Barista at Urban Coffee Company and various student ambassador positions at Coventry University, complemented by a 2:1 BA (Hons) in Interior Design from Coventry University.