Sonja Wriedt

Sonja Wriedt is a seasoned professional in brand partnerships and merchandising, currently serving as the Junior Brand Partnerships Manager for Beauty at Frasers Group since August 2022. Wriedt's prior experience includes working as an Assistant Merchandiser for Beauty at Lipsy London, where responsibilities encompassed managing the Bath & Body product category, strategizing with brands, and overseeing performance metrics. Previous roles at YOOX NET-A-PORTER GROUP involved management and training within the merchandising team for contemporary designer collections, alongside administrative responsibilities in eveningwear merchandising. Wriedt's career began with various positions including sales and marketing internships, developing a solid foundation in retail operations and customer service. Educationally, Wriedt holds a BA in Fashion Management from the London College of Fashion and additional qualifications in Fashion Merchandising and Custom Tailoring.