Sozanne Li is an accomplished digital trading specialist with extensive experience in e-commerce and visual merchandising across several prominent companies. Currently, at Frasers Group since March 2023, Sozanne manages the trading and execution of multiple websites, analyzes sales patterns, and collaborates with marketing teams to drive successful campaigns. Previous roles include multi-channel merchandising at JD Sports Fashion plc and e-commerce product trading at Buy It Direct Ltd., where Sozanne maximized stock availability and optimized customer journeys using various analytical tools. With a solid foundation in international visual merchandising from Marks and Spencer and earlier roles at TOPSHOP TOPMAN and other companies, Sozanne has consistently contributed to driving sales and enhancing customer experiences. Sozanne holds a Bachelor's degree in Fashion Marketing and Communications from Nottingham Trent University.
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