Belinda Scott

Belinda Scott is an accomplished marketing and communications professional with extensive experience in brand management and customer experience across various sectors. Currently serving as the Head of Brand and Customer Experience and Vice President of Group Strategic Communications & Branding at Frasers Property Limited since June 2024, Belinda leads initiatives that enhance brand storytelling and customer journeys on a global scale. Previously, Belinda worked as a Marketing Communications Consultant at Wheelhouse, an APAC Regional Director of Marketing & Communications at Unispace, and as General Manager of Marketing, Brand and CX at AMP Capital. Notably, Belinda held senior roles at Colliers, where significant growth in market share and brand positioning was achieved. An active industry participant, Belinda has also served as a judge for the B&T Awards. Educational qualifications include a Bachelor's degree in Marketing and International Business from Queensland University of Technology, a course in Organisational Design for Digital Transformation from MIT Sloan School of Management, and a recent certification in Driving Digital Marketing Strategy from INSEAD.