Craig Rechenmacher is an accomplished marketing professional with extensive experience in senior leadership roles across various companies. As a Co-Founder and Partner at Fraxional CMO since May 2024, Craig advocates for flexible marketing solutions that allow businesses to access professional marketing expertise without long-term commitments. Previously, Craig served as Chief Marketing Officer at Digital Insight Games and Anki, Inc., where innovative technology was harnessed for consumer products. Additional experience includes roles as Chief Marketing Officer at Slacker Radio, VP of Marketing & Business Development at Electronic Arts, and Director of Global Brand Management at THQ Inc. Craig's career began as a Product Manager at Sony Computer Entertainment America, building a strong foundation in brand management and consumer marketing. Craig holds a Bachelor of Science in Business Administration and Management from the UNLV Lee Business School.
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