CB

Célia de Beaufort

Head of CRM & Client experience at FRED Paris

Célia de Beaufort's work experience includes:

- Head of CRM & Client experience at FRED Jewelry since March 2022.

- CRM Manager at FRED Jewelry from May 2018 to March 2022.

- Digital & CRM Manager at Sonia Rykiel from August 2015 to May 2018. Responsibilities included defining digital and e-commerce strategies, managing e-commerce outsourcing, analyzing performance, managing acquisition channels, organizing product shoots, defining and deploying CRM strategies, implementing customer loyalty operations, managing social media and ERP strategies, and analyzing results.

- CRM Manager at Sonia Rykiel from November 2012 to July 2015.

- Responsable Marketing at Sonia Rykiel from February 2006 to December 2012. Responsibilities included driving sales through relationship marketing actions, event planning, collaboration with the design team for mailings, managing the client database, creating analysis and reporting tools, participating in website development and newsletter implementation, managing marketing budgets, conducting quantitative and qualitative analysis, and supporting collection purchases.

- Assistante marketing at Sonia Rykiel from April 2004 to January 2006.

- Professeur at EIML Paris from January 2016 to June 2017.

- Assistante Publicité at Sonia Rykiel in October 2003.

Célia de Beaufort's education history includes several academic pursuits. In 1997, they attended FACO PARIS, where they obtained a Maîtrise degree in Droit des affaires (Business Law) in 2001. Subsequently, in 2001-2002, they enrolled at Université Panthéon Assas (Paris II), although their specific degree and field of study during this time period are not provided. Continuing their academic journey, from 2002 to 2003, they attended Schiller International University. Finally, in the year 2003-2004, Célia pursued an MBA in Marketing du Luxe (Luxury Marketing) at Sup de Luxe.

Links

Timeline

  • Head of CRM & Client experience

    March, 2022 - present

  • CRM Manager

    May, 2018

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