Fred Perry has always been different. 

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. 
The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. 


E-Commerce

Fred Perry

Fred Smith

Sally Batten

Stuart Beastall

Maisie Edge

Lucy Williams

Lucy Tavares

Heather Acketts

Connie Fletcher

Chrishan Mathias

Blanca Zumalacarregui

Trudie Burton

Sophie Clayton

Ruth Rossiney

Lucy Goodall

Frazer Cunningham

Emily Murphy

David Carrington

Aviana Cruddas

Richard Walshe

Nikki Campbell

Matthew O'Boyle

Matthew Moore

Marni D.

Eric Cross

Cathy E

Cathy Cano

Ahmad Mizan

The Sales Team at Fred Perry is responsible for driving revenue and expanding market presence through strategic partnerships and direct customer engagement. This team collaborates closely with wholesale and retail partners, providing support and insights to enhance sales performance. They also focus on business development initiatives, ensuring the iconic Fred Perry brand reaches diverse demographics while maintaining its heritage and appeal in the competitive fashion landscape.

Sales Team

Product Development Team

Marketing Team

Sales Team

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Product Development Team

Marketing Team